For most of us, YouTube is a simple, friendly leading video-sharing website with entertaining content. It is used by people all over the world for sharing content. However, not all of us know that it is a wonderful tool to increase the online presence of a business too. Working with over 15,000 advertising partners and available in 43 languages, YouTube can give your business the international edge. All you have to do is upload a couple of interesting videos which promote your business. These will find their own path to increase profits from viewers.
I have been using YouTube for keeping my customers abreast with my business developments. It has indeed been effective for expanding my business and giving me the required exposure.
How to make the most of it?
You can use YouTube to effectively market your products. It can also be used for meeting new customers and partners. The best part is, video marketing is not difficult and is relatively less costly than other marketing techniques. People tend to love learning about products through interesting audio-visual aids and this is where a platform such as YouTube comes in handy.
There are many different ways to endorse. You can go with simple image or slides which explain what the endorsement is all about. You can also make the video more interesting by uploading "How To" content which make use of your products. A more interactive way is to go with a themed story which revolves around your products. There are endless options depending on how creative you can be.
It is recommended, however, that you share your videos under a username which is related to your business. This way, you can increase your potential customers as they can search you directly by your name.
Another interesting way to share information is to convert the podcasts and articles to videos. You can use tools like Article Video Robot which help in creation of meaningful, unique and excellent videos. Although these tools are not free but yes, they are worth every penny you invest.
The best part about these videos is that they can be embedded anywhere and over almost any site, while they are hosted at your YouTube domain. So, your customers need not go to the website, they can directly access these from your blog or your service website. Thus, you can save your video hosting costs, including bandwidth charges.
Features offered by YouTube
To facilitate better, YouTube offers a variety of features which help in enhancing your videos. These include language options, audio swaps and annotations.
You can also create your own channel which reflects your business. This way, your marketing efforts will be maximized. Another great way to promote your business is to become marketing partners with YouTube. This generates extra revenue for your business.
YouTube also offers highly effective tools for marketing and business promotion. These include sharing videos on social media, sending invites to people on subscribing to your channels, adding friends and other wonderful promotion aids. These help you to promote your videos and increase viewership.
So, to sum it all, YouTube is a great way to let people know that you are offering services and products. With the right tools and networks, you can increase your service manifold in a short time span.
- Small Businesses