YuMe, Inc. (YUME), a leading provider of digital video brand advertising solutions, launches its comprehensive multi-screen Household Targeting (HHT) solution in the UK, helping brand advertisers reach all members of the home via highly-engaging video ads. This new technology delivers in-stream, interactive video ads at scale across all connected screens in a household (PC, smartphone, tablet, connected TV).
Through HHT, YuMe can now bring engaging brand experiences to multiple members of one home, helping advertisers create brand synergy across screens and among household members. This new offering provides interactive video ad delivery on whatever connected device audiences are viewing. The technology will also allow YuMe to customise video creative and format it for any device ensuring cross-screen compatibility and added interactivity.
“Media viewing in the household is increasingly fragmented across screens, multi-device targeting increases the probability of getting your brand message in front of the right audience," said Owen Hanks, Europe’s General Manager at YuMe. "With this precise solution for the household, brand marketers can now reach people who live together and have influence on a purchase decision. YuMe's unique household delivery offering is executed with in-stream interactive video ads across all screens."
YuMe’s HHT solution was first launched in the US, and Hyundai, in conjunction with Innocean and Initiative, were amongst the first brand advertisers to utilise the product for an upcoming luxury campaign, focusing on the Genesis model. "Car buying is typically a family decision and with YuMe's HHT solution, we not only reach the decision maker but the family influencers as well," said David Matathia, Director of Marketing Communications for Hyundai. "With Hyundai's creative and YuMe's technology, we can deliver a brand experience to all members of the household. This is beyond valuable as we aim to appeal to an affluent audience for Hyundai's luxury model line, using a multi-device targeting approach to best deliver against our audience."
As an added value to customers, YuMe's HHT also provides retargeting to reach members of the household even when they leave their home. Once YuMe identifies household devices, the technology can continue to deliver focused advertising messages to each viewer’s device in locations outside of the home such as the office, café, hotel, airport and anywhere there is a Wi-Fi or network connection.
Kristin Brewe, Director of Marketing & Communications for the Internet Advertising Bureau UK (IAB) comments, “surrounded by smartphones, laptops, tablets and TV screens, today’s consumer would seem easier to reach, but in fact, reaching these on-the-go, always-on consumers represents a daunting challenge for brands. It can be particularly difficult to ensure message consistency across screens. As devices become more interconnected, there will be growing demand for household targeting solutions such as YuMe’s that help advertisers reach people wherever they are on whichever screen is central to them at that moment.”
YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to, statements about our growth strategy, including HHT, global expansion and technological development; anticipated trends and challenges in our industry, including the increasing quantity, variety and fragmentation of digital video content, platforms and technologies (and in particular how such challenges relate to HHT); expansion of the digital media advertising market in general and the digital video advertising market in particular; our competition; market trends, including overall opportunities for digital media advertising and shifting advertising budgets; the ongoing improvement and refinement of our data-science capabilities; developments in the regulatory framework applicable to our business; and our intellectual property and proprietary technologies. The forward-looking statements contained in this press release are also subject to other risks and uncertainties, including those more fully described in our periodic filings with the Securities and Exchange Commission, including our Form 10-Q for the quarter ended June 30, 2013. The forward-looking statements in this press release are based on information available to Yume as of the date hereof, and Yume assumes no obligation to update any forward-looking statements.
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