Zacks Industry Outlook Highlights: The Interpublic Group, Omnicom Group, Valassis Communications and Harte-Hanks

Zacks

For Immediate Release

 

Chicago, IL – August 1, 2012 – Today, Zacks Equity Research discusses the U.S. Business Services, including The Interpublic Group of Companies, Inc. (IPG), Omnicom Group Inc. (OMC), Valassis Communications Inc. (VCI) and Harte-Hanks Inc. (HHS).

 

 

 

A synopsis of today’s Industry Outlook is presented below. The full article can be read at  

http://www.zacks.com/stock/news/80080/business-services-stock-outlook-aug-2012

 

 

In today’s world, companies strive to remain focused on functions and activities that are close to their core competence and where they enjoy competitive advantages. But they still need to perform a host of other functions in today’s complex market place. This need opens the door for providers of business services.

Business services can be defined as ancillary services provided by companies to other players in the market. It can also be called a tertiary sector. Hence, the main business of one company can be a business service for another company.

The business service sector is highly fragmented, with no single service provider boasting dominant market share to rule the industry. As per business reports, the top 50 companies of the sector contributes to less than 25% of the overall revenue of the business service sector.

The business services industry comprises a large number of businesses. The industry’s array of diverse services includes marketing, consulting, staffing, security, telecommunications, internet services, logistics, food and catering, and waste handling, among many others. In its expanded sense, the US business services sector generates consolidated yearly revenue of about $620 billion, though many companies mentioned below do not strictly fall into the generally accepted definition of the industry.

Some Industries in the Business Service Sector

Advertising & Market Services and Direct Marketing plays a vital role in informing consumers about new products, eventually helping the producers to better penetrate into the markets. The Interpublic Group of Companies, Inc. (IPG), Omnicom Group Inc. (OMC), Valassis Communications Inc. (VCI), Harte-Hanks Inc. (HHS) and Vertis are important players in this industry.

 

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Read the analyst report on IPG

Read the analyst report on OMC

Read the analyst report on VCI

Read the analyst report on HHS

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