ZoomSystems Partners with Benefit Cosmetics to Debut Branded Automated Retail

Interactive Cosmetic Kiosk Shops Launch in Major Airports

Business Wire


ZoomSystems, the global leader in automated retail, has added another top brand partner to its portfolio, by teaming with Benefit Cosmetics, a San Francisco-based beauty company, to deliver interactive, branded, retail kiosks for travelers to have access to instant beauty solutions in major airports.

“We’re excited to help a global brand like Benefit build its multi-channel retail strategy to reach more customers, by not only providing an authentic brand message, but also Benefit’s best-selling makeup and skincare products,” said Jack Lawrence, ZoomSystems CEO. “With this ground-breaking partnership, ZoomSystems and Benefit are giving travelers on-the-go access to the beauty products they love in an engaging, fun, Benefit-themed way.”

ZoomSystems developed and will operate the “Glam Up & Away!” interactive automated beauty retail kiosks for Benefit Cosmetics, which are standalone, unattended and deliver highly visible, highly valuable retail in a new channel for the brand. Kiosks have been installed in major airports, including New York (JFK), Houston (IAH), Las Vegas (LAS), Austin (AUS), Cleveland (CLE), Savannah (SAV), with more to launch soon.

“High-traffic airports are the next beauty battleground for prestige cosmetics brands. Benefit is grabbing first-mover advantage,” said Jean Andre Rougeot, Benefit Cosmetics CEO.

Benefit Cosmetics, known for fast and fabulous beauty solutions, will offer 30 of its best-selling products and instant beauty solutions in each kiosk.

“It’s wow on wheels!” said Julie Bell, Benefit Cosmetics EVP Global Marketing. “What a sexy, fun and innovative way to introduce Benefit’s witty and playful personality to the hundreds of millions of travelers who fly every year.”

About Benefit

Benefit Cosmetics is the San Francisco-based makeup brand that believes laughter is the best cosmetic. Known for fun, instant beauty solutions, Benefit provides women with a playful, interactive experience that is truly unique, bold & girly. The action-packed beauty brand has swept the world with one-of-a-kind cult favorite products like Benetint lip & cheek stain, They’re Real mascara & the POREfessional pore minimizing primer. Benefit is one of the fastest growing prestige beauty brands in the business with over 4,000 locations in 35 countries. For more information, visit benefitcosmetics.com.

About ZoomSystems

ZoomSystems is the global leader in the growing automated retail industry. Founded in 2002 and headquartered in San Francisco, Calif., ZoomSystems develops and operates a valuable, turn-key, unattended point-of-sale solution for iconic brands and retailers in North America, Europe and Japan. Through its self-service, standalone satellite ZoomShop stores, in-store units and supporting technology platform, ZoomSystems delivers the product from the manufacturer to the consumer, helping brands increase their reach and improve their sales through a better consumer experience. Top brand and retail partners include Macy’s, Best Buy, Apple, Proactiv, Tracfone, Media-Saturn, Benefit Cosmetics and more. For more information, visit zoomsystems.com.

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Bill Beaton, 415-400-8116


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