Black Friday shoppers pour into the Valley River Center mall for the Midnight Madness sale Friday, Nov. 23, 2012 in Eugene, Ore. For decades, stores have opened their doors in wee hours

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Black Friday shoppers pour into the Valley River Center mall for the Midnight Madness sale Friday, Nov. 23, 2012 in Eugene, Ore. For decades, stores have opened their doors in wee hours of the morning on the day after Thanksgiving known as Black Friday. But this year, that changed when major chains from Target to Toys R Us opened on Thanksgiving itself, turning the traditional busiest shopping day of the year into a two-day affair. (AP Photo/The Register-Guard, Brian Davies) less