Blue Cross reaches out over insurance law changes

Associated Press
Blue Cross reaches out over insurance law changes

In this photo taken Wednesday, July 17, 2013 pedestrians pass by a Blue Cross Blue Shield of North Carolina trailer at the downtown farmer's market in Raleigh, N.C. North Carolina’s largest health insurer is visiting fairs and farmers markets with an air-conditioned trailer promoting itself to consumers. The insurer is reaching out to the mass market like never before to grab its share of an estimated 1 million new customers in this state of 9 million residents. (AP Photo/Gerry Broome)

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