FILE - In this Feb. 5, 2012, file photo, Ron Blydenburgh, of Hampton Bays, N.Y., watches the broadcast of the 2012 NFL football Super Bowl. You don't have to be a football player to be

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FILE - In this Feb. 5, 2012, file photo, Ron Blydenburgh, of Hampton Bays, N.Y., watches the broadcast of the 2012 NFL football Super Bowl. You don't have to be a football player to be a part of the action on Super Bowl Sunday, Feb 3, 2013. Coca-Cola is asking people to vote for an online match between three groups competing in a desert for a Coke on Game Day. Pepsi and Toyota are using viewers' photos in their ads. Audi let people choose the end of its Super Bowl ad, while Lincoln based its spot on more 6,000 tweets from fans about their road (AP Photo/John Minchillo, File) less