HTC Stymied by Taiwan's Success at Making Others' Gadgets

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HTC Stymied by Taiwan's Success at Making Others' Gadgets

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Taiwan's success at designing and mass producing must-have gadgets for branded rivals such as Apple Inc makes it tougher for its companies trying to launch aspirational consumer brands of their own.

Ben Ho, marketing chief at smartphone maker HTC Corp, says his firm's shift from original design manufacturer to branded company has been a challenge for marketing and messaging.

Reporting by Michael Gold, REUTERS.

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