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Indian Motorcycle Relaunched

A customer tests one of the Indian Motorcycles on display at Indian Motorcycles in Union, New Jersey.

Indian Motorcycle Relaunched


Polaris Industries Inc's relaunch this month of the Indian motorcycle, a storied U.S. brand older than Harley-Davidson, has pulses racing on and off Wall Street.

Since 2009, Minneapolis-based Polaris has doubled its sales and nearly tripled earnings - despite a lackluster rebound in consumer spending - by introducing innovative products in the ATV space that have allowed it to snatch share from some world-class rivals, including Honda Motors Ltd and Deere & Co

Now the midcap manufacturer is taking on Harley-Davidson Inc , which sells one out of every two motorcycles purchased in the United States each year and practically owns the "Made in the USA" segment of the market.