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Indian Motorcycle Relaunched

A worker cleans an Indian motorcycle before moving it to the showroom at Indian Motorcycles in Union, New Jersey.

Indian Motorcycle Relaunched

August 21, 2013


Polaris Industries Inc's relaunch this month of the Indian motorcycle, a storied U.S. brand older than Harley-Davidson, has pulses racing on and off Wall Street.

Since 2009, Minneapolis-based Polaris has doubled its sales and nearly tripled earnings - despite a lackluster rebound in consumer spending - by introducing innovative products in the ATV space that have allowed it to snatch share from some world-class rivals, including Honda Motors Ltd and Deere & Co

Now the midcap manufacturer is taking on Harley-Davidson Inc , which sells one out of every two motorcycles purchased in the United States each year and practically owns the "Made in the USA" segment of the market.