Jeff Bezos, CEO and founder of Amazon, holds the new at the introduction of the new Amazon Kindle Fire HD in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)

Associated Press
Jeff Bezos, CEO and founder of Amazon, holds the new at the introduction of the new Amazon Kindle Fire HD in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
Jeff Bezos, CEO and founder of Amazon, holds the new at the introduction of the new Amazon Kindle Fire HD in Santa Monica, Calif., Thursday, Sept. 6, 2012. (AP Photo/Reed Saxon)
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