Macy's launches new brands to target millennials

Associated Press
Macy's launches new brands to target millennials

This undated photo provided by Macy's shows a clothing display which is part of Macy’s Millennial strategy. Announced in spring 2012 with an internal restructure to focus on this customer and a plan to be implemented in progressive stages, Macy’s Millennial strategy aims to position the retailer to attract and retain customers in the Millennial generation - now America’s largest and most diverse age demographic with spending estimated at $65 billion each year for the kinds of merchandise sold at Macy’s. (AP Photo/Macy's)

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