Manufacturing Peeps

Peeps are marshmallow candies that are shaped into chicks, bunnies, and other animals, and they are a staple in children's Easter baskets.

Peeps are produced by Just Born, a candy manufacturer founded by Russian immigrant Sam Born. Just Born arrived to Bethlehem, PA from New York in 1932. The company started out as a chocolate maker, but by the 1960s, Just Born got out of that business and decided to focus on Peeps.