Marketing 'Obamacare' shaping up as big challenge

Associated Press
Marketing 'Obamacare' shaping up as big challenge

ADVANCE FOR WEDNESDAY, JULY 24 - This print advertisement provided by Connect for Health Colorado shows part of the campaign to promote Colorado’s new health insurance marketplace, part of the nation’s health care overhaul. Denver-based advertising and digital marketing agency Pilgrim designed a campaign to remind people of the good feeling they get when they win, said Pilgrim CEO Tom Leydon. Colorado is one of many states launching campaigns this summer to get the word out before enrollment for new health insurance benefits begins Oct. 1. (AP Photo/Courtesy of Connect for Health Colorado)

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