The latest experiment in American journalism is a throwback: a new daily newspaper to compete against an established one in a big city.
With Monday's debut of the Long Beach Register, the ambitious owners of the Orange County Register are expanding their bet that consumers will reward an investment in news inked on paper and delivered to their doorsteps.
The competition is the Long Beach Press-Telegram, which was founded more than a century ago and maintains an average weekday circulation of about 55,000. As a result of the budding newspaper battle, this city of 468,000 is joining the likes of Chicago, Philadelphia and Boston as what has become a rarity in 21st century America — the two newspaper town. Never mind shrinking circulations and online news migration.