NJ's Revel adopting new marketing strategy

Associated Press
NJ's Revel adopting new marketing strategy

This Feb. 14, 2013 photo shows the Revel in Atlantic City, N.J. Revel, the $2.4 billion resort that lasted less than a year before filing for bankruptcy, is changing its name to Revel Casino-Hotel. The name change is part of a new rebranding and marketing strategy the casino is adopting to try to increase its customer base and compete more effectively in the cutthroat northeast gambling market. (AP Photo/Mel Evans)

View Comments