Guido Barilla, chairman of the world's leading pasta manufacturer,
prompted calls for a consumer boycott after
telling Italian radio his company would never use a gay family in its
advertising. Barilla - one of the best known pasta brands around the
world - is one of Italy's biggest advertisers, and for many years has
used the image of a happy family living in an idealised version of the
Italian countryside, with the slogan: "Where there's Barilla, there's
Reporting by REUTERS.