Penney hires Kraft executive as marketing chief

Associated Press
Penney hires Kraft executive as marketing chief

FILE - This July 15, 2009 file photo, shows the main entrance of the JC Penney flagship store at Manhattan Mall. J.C. Penney Co. announced Monday, Aug. 5, 2013, that it has hired an executive from the food world to reconnect with its shoppers Kraft Foods executive Debra Berman will serve the company as senior vice president of marketing to help revitalize the struggling brand. (AP Photo/Mary Altaffer, file)

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