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A Singapore Airlines staff member points out to the features on a row of economy class seats during the launch of their new generation of cabin products at Changi Airport in Singapore

A Singapore Airlines staff member points out to the features on a row of economy class seats during the launch of their new generation of cabin products at Changi Airport in Singapore July 9, 2013. The new seats and in-flight entertainment system, an investment of nearly $150 million by the company, will be rolled out from September, starting with flights between Singapore and London on eight Boeing 777-300ER aircrafts. REUTERS/Edgar Su (SINGAPORE - Tags: TRANSPORT BUSINESS)

Singapore Airlines unveils new first class cabins

Singapore Airlines, consistently ranked among the world's best carriers, unsheathes its new weapon in the battle for the lucrative first-class traveller.