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Sloppy Silicon Valley techies find their style

Associated Press
Sloppy Silicon Valley techies find their style

Peak Design founder Peter Dering opens a package of clothing from Buck Mason at his office in San Francisco, Monday, Sept. 30, 2013. The Silicon Valley has a fashion problem dating back to its founders, who launched high tech companies promising to be different: no more top down management, no more cubicles, no more business suits. Thus vibram shoes, hiked up jeans and stretched out t-shirts became ubiquitous in the epicenter of high tech, where brilliant innovation took place in the dumpiest of outfits. But now a younger generation of affluent, educated engineers and designers is starting to dress, and the market is responding with online men’s stores that target techies, personal style consultants advising high tech executives, and an array of new men’s stores at Northern California biggest mall. (AP Photo/Jeff Chiu)

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