The researchers point out that the publication of the studies at the time of the summer Olympics is "not a coincidence. Although the world will be watching elite athletes from many countries compete in sporting events requiring tremendous training, skill, and fitness, most spectators will be quite inactive." They hope that the timing of the series, along with Olympic excitement, will propel people into action. Literally.
The researchers point out that the publication of the studies at the time of the summer Olympics is "not a coincidence. Although the world will be watching elite athletes from many countries compete in sporting events requiring tremendous training, skill, and fitness, most spectators will be quite inactive." They hope that the timing of the series, along with Olympic excitement, will propel people into action. Literally.