This undated image provide by Wendy's shows the fast food company's new logo. For the first time since 1983, the Dublin, Ohio-based fast food company is updating its logo in a move

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This undated image provide by Wendy's shows the fast food company's new logo. For the first time since 1983, the Dublin, Ohio-based fast food company is updating its logo in a move intended to signal its ongoing transformation into a higher-end hamburger chain. Instead of the boxy, old-fashioned lettering against a red-and-yellow backdrop, the pared down new look features the chain’s name in a casual red font against a clean white backdrop. (AP Photo/Wendy's) less