Ever wonder what your white car says about you? Like a car, a colour has a personality. White is associated with light, goodness, innocence, purity, safety, cleanliness, and virginity. It is considered the color of perfection. It is also the most popular car colour in Canada, recently surpassing silver. As you enjoy those photos of white cars, trucks, and SUVs, take note that they're the best new car prices in Canada, brought to you by Yahoo Canada and Unhaggle.com.