Winn-Dixie Seeking Local Social Stars for “I’m Beef People” Ad Campaign

Business Wire
Winn-Dixie Seeking Local Social Stars for “I’m Beef People” Ad Campaign
Winn-Dixie, long regarded as the “Beef People,” is seeking customers who are equally passionate about great-tasting beef to enter its “I’m Beef People” online contest for a chance to appear in an upcoming advertising circular or on an outdoor billboard for the “I’m Beef People” local campaign. The social media initiative supports the supermarket’s new advertising campaign and recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores. (Photo: Business Wire) Multimedia Gallery URL
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