World's 25 best global brands 2012

This latest Interbrand ranking of best global brands takes measure of three factors in its assessment of each brand: 1) financial performance of the branded products or service; 2) role of brand in the purchase decision process; and 3) overall strength of the brand.

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11 of 24 photos

16. Gillette // +4% // $24,898 $m

Owned by Procter & Gamble, Gillette grew into the leading men’s shaving line because it, historically, has spent more than any other company in R&D to make its razors the best. Once again delivering the performance and innovation consumers have come to expect, Gillette and Braun’s new Gillette Fusion ProGlide Styler, a three-in-one facial hair trimmer, shaver, and edger, won multiple awards and helped increase ... more
16. Gillette // +4% // $24,898 $m

Owned by Procter & Gamble, Gillette grew into the leading men’s shaving line because it, historically, has spent more than any other company in R&D to make its razors the best. Once again delivering the performance and innovation consumers have come to expect, Gillette and Braun’s new Gillette Fusion ProGlide Styler, a three-in-one facial hair trimmer, shaver, and edger, won multiple awards and helped increase market share in emerging markets.

In India, consumers prefer Gillette “seven to one” over traditional doubleedge razors, a promising sign of the brand’s ability to extend its global presence. Building on its sponsorship of the London Olympics, P&G has announced a 10-year agreement with the International Olympic Committee, which will link the Gillette brand with top male athletes.

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