New York Times goes global by rebranding IHT

Associated Press
New York Times goes global by rebranding IHT

New York Times company chief executive officer Mark Thompson, second from left, rings the bell at the opening of Euronex quotations, in Paris, Tuesday Oct. 15, 2013. The New York Times Co. has rebranded its Paris-based daily, the International Herald Tribune, as the International New York Times — a bid to lure readers abroad amid the upheaval of the digital era facing traditional newspapers. Other people in photo, from left, NYSE Euronext deputy director of the International Listings Department Nathanael Mauclair, Arthur Ochs Sulzberger Jr. chairman of the board of the New York Times Company, Michael Golden vice chairman of the Nerw York Times Company , and President of the International New York Times Stephen Dunbar-Johnson. (AP Photo/Remy de la Mauviniere)

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