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Vitacost.com, Inc. (VITC)

At 9:47AM ET: 7.12   0.02 (0.28%)

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Insider Transactions Get Insider Transactions for:
NET SHARE PURCHASE ACTIVITY Insider Purchases - Last 6 Months   Shares Trans Purchases N/A 0 Sales 3,247,230 7 Net Shares Purchased (Sold) (3,247,230) 7 Total Insider Shares Held 6.26M N/A % Net Shares Purchased (Sold) (34.2%) N/A Net Institutional Purchases - Prior Qtr to Latest Qtr   Shares Net Shares Purchased (Sold) N/A % Change in Institutional Shares Held N/A Data provided by Thomson Financial
INSIDER TRANSACTIONS REPORTED - LAST TWO YEARS Date Insider Shares Type Transaction Value* 24-Sep-09 TRAPP ROBERT G. Director 132,164 Direct Sale at $12 per share. $1,585,968 24-Sep-09 GORSEK WAYNE Beneficial Owner (10% or more) 2,350,000 Direct Sale at $12 per share. $28,200,000 24-Sep-09 LAMBERT SONYA Officer 34,194 Direct Sale at $12 per share. $410,328 24-Sep-09 PABST LAWRENCE Director 80,000 Indirect Sale at $12 per share. $960,000 24-Sep-09 PABST LAWRENCE Director 48,772 Direct Sale at $12 per share. $585,264 24-Sep-09 JOSEPHS ALLEN Director 329,234 Indirect Sale at $12 per share. $3,950,808 24-Sep-09 JOSEPHS ALLEN Director 129,234 Direct Sale at $12 per share. $1,550,808 24-Sep-09 KERKER IRA Officer 89,804 Direct Sale at $12 per share. $1,077,648 24-Sep-09 SMITH RICHARD P Officer 53,831 Direct Sale at $12 per share. $645,972 23-Sep-09 ILFELD DAVID N Director 64,000 Indirect Statement of Ownership N/A 23-Sep-09 ILFELD DAVID N Director 2,615,412 Direct Statement of Ownership N/A 23-Sep-09 TRAPP ROBERT G. Director 858,290 Direct Statement of Ownership N/A 23-Sep-09 GORSEK WAYNE Beneficial Owner (10% or more) 7,137,788 Direct Statement of Ownership N/A 23-Sep-09 LAMBERT SONYA Officer 34,194 Direct Option Exercise N/A 23-Sep-09 PABST LAWRENCE Director 320,000 Indirect Statement of Ownership N/A 23-Sep-09 PABST LAWRENCE Director 312,482 Direct Statement of Ownership N/A 23-Sep-09 JOSEPHS ALLEN Director 1,657,485 Indirect Statement of Ownership N/A 23-Sep-09 JOSEPHS ALLEN Director 129,234 Direct Statement of Ownership N/A 23-Sep-09 KERKER IRA Officer 25,804 Direct Option Exercise N/A 23-Sep-09 KERKER IRA Officer 64,000 Direct Statement of Ownership N/A 23-Sep-09 SMITH RICHARD P Officer 53,831 Direct Option Exercise N/A Data provided by EDGAR Online * = Where indicated, some values are estimates. 1 = Potential proceeds estimated by the filer. 2 = Estimated based on the average of multiple prices reported. 3 = Multiple dates reported. Most recent date shown.
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