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Saturday, November 28, 2009, 3:49AM ET - U.S. Markets Closed. Dow Down 1.48% Nasdaq Down 1.73%
Prudential Financial, Inc. (PRU)On Nov 27: 48.20  Down 2.08 (4.14%)  
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Key StatisticsGet Key Statistics for:
Data provided by Capital IQ, except where noted.
VALUATION MEASURES 
Market Cap (intraday)5:22.36B
Enterprise Value (28-Nov-09)3:15.02B
Trailing P/E (ttm, intraday):N/A
Forward P/E (fye 31-Dec-10) 1:8.59
PEG Ratio (5 yr expected):0.92
Price/Sales (ttm):0.75
Price/Book (mrq):0.96
Enterprise Value/Revenue (ttm)3:0.48
Enterprise Value/EBITDA (ttm)3:366.312
FINANCIAL HIGHLIGHTS 
Fiscal Year
Fiscal Year Ends:31-Dec
Most Recent Quarter (mrq):30-Sep-09
Profitability
Profit Margin (ttm):-0.90%
Operating Margin (ttm):-1.29%
Management Effectiveness
Return on Assets (ttm):-0.05%
Return on Equity (ttm):-1.51%
Income Statement
Revenue (ttm):31.01B
Revenue Per Share (ttm):71.401
Qtrly Revenue Growth (yoy):21.80%
Gross Profit (ttm):29.28B
EBITDA (ttm):41.00M
Net Income Avl to Common (ttm):-307.00M
Diluted EPS (ttm):-0.60
Qtrly Earnings Growth (yoy): N/A
Balance Sheet
Total Cash (mrq):39.49B
Total Cash Per Share (mrq):85.101
Total Debt (mrq):32.14B
Total Debt/Equity (mrq):N/A
Current Ratio (mrq):2.924
Book Value Per Share (mrq):52.445
Cash Flow Statement
Operating Cash Flow (ttm):9.21B
Levered Free Cash Flow (ttm):607.00M
View Financials (provided by EDGAR Online):
Income Statement - Balance Sheet
Cash Flow


TRADING INFORMATION 
Stock Price History
Beta:2.87
52-Week Change3:122.12%
S&P500 52-Week Change3:21.31%
52-Week High (17-Sep-09)3:55.99
52-Week Low (09-Mar-09)3:10.63
50-Day Moving Average3:48.87
200-Day Moving Average3:44.73
Share Statistics
Average Volume (3 month)3:4,728,480
Average Volume (10 day)3:3,714,100
Shares Outstanding5:464.00M
Float:463.32M
% Held by Insiders1:0.08%
% Held by Institutions1:54.00%
Shares Short (as of 13-Nov-09)3:5.72M
Short Ratio (as of 13-Nov-09)3:1.1
Short % of Float (as of 13-Nov-09)3:1.40%
Shares Short (prior month)3:6.19M
Dividends & Splits
Forward Annual Dividend Rate4:0.70
Forward Annual Dividend Yield4:1.40%
Trailing Annual Dividend Rate3:0.70
Trailing Annual Dividend Yield3:1.40%
5 Year Average Dividend Yield4:1.30%
Payout Ratio4: N/A
Dividend Date3:17-Dec-09
Ex-Dividend Date4:20-Nov-09
Last Split Factor (new per old)2:N/A
Last Split Date3:N/A


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See Key Statistics Help for definitions of terms used.
Abbreviation Guide: K = Thousands; M = Millions; B = Billions
mrq = Most Recent Quarter (as of 30-Sep-09)
ttm = Trailing Twelve Months (as of 30-Sep-09)
yoy = Year Over Year (as of 30-Sep-09)
lfy = Last Fiscal Year (as of 31-Dec-08)
fye = Fiscal Year Ending
1 = Data provided by Thomson; 2 = Data provided by EDGAR Online;
3 = Data derived from multiple sources or calculated by Yahoo! Finance;
4 = Data provided by Morningstar, Inc.;
5 = Shares outstanding is taken from the most recently filed quarterly or annual report
and Market Cap is calculated using shares outstanding.