Unica Corp.
Reservoir Place North
170 Tracer Lane
Waltham,
MA 02451-1379
United States - Map
Phone: 781-839-8000
Fax: 781-890-0012
Web Site: http://www.unicacorp.com
| Unica Corporation provides enterprise marketing management software to financial services, insurance, retail, telecommunications, and travel and hospitality industries primarily in North America. It offers a set of integrated software modules under the Affinium and MarketingCentral name, which designs the marketing process for relationship, online, and brand marketing. The companys software consists of eight modules: Campaign, Plan, Detect, Leads, NetInsight, Model, MarketingCentral, and Insight. Affinium Campaign allows marketing organizations to create, test, and execute customer interaction strategies across outbound and inbound touch points. Affinium Plan provides marketing operations and resource management capabilities that help marketers define, co-ordinate, monitor, control, and measure marketing program activities. Affinium Detect monitors high-volumes of transactional data to identify changes in behavior over time that signal a need to interact with a customer for sales or service opportunities. Affinium Leads enables marketers to manage the qualification, distribution, and maturation of leads between marketing activities. Affinium NetInsight collects, analyzes, and reports on Web site activity. Affinium Model enables marketing organizations to automate the creation of predictive models to determine customer response propensities, recognize customers at risk of attrition, identify customer behaviors, analyze customer attributes and preferences, discover cross-selling opportunities, and forecast customer value. MarketingCentral/AgencyCentral is an on-demand marketing resource management solution. Affinium Insight provides analytics for marketing performance management and cross-channel customer analysis. The company also provides implementation, training, consulting, maintenance, and technical support. It has strategic alliances with Ogilvy North America and Pluris. The company was incorporated in 1992 and is headquartered in Waltham, Massachusetts. |
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| Key Statistics |
| |
| | Pay | Exercised | Mr. Yuchun Lee , 44
Co-Founder, Chairman, Chief Exec. Officer and Pres |
$
490.00K |
$
472.00K | Mr. Richard B. Welch , 51
Sr. VP of Professional Services |
$
297.00K | N/A | Mr. David Sweet , 45
Sr. VP of Corp. Devel. |
$
273.00K | N/A | Ruby Kennedy ,
Co-Founder |
N/A
| N/A | Mr. David Cheung ,
Co-Founder and Core Software Architect of Affinium |
N/A
| N/A |
|
|
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Dollar amounts are as of
31-Dec-08
and compensation values are for the last fiscal
year ending on that date. "Pay" is salary, bonuses, etc. "Exercised" is the value of
options exercised during the fiscal year.
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0.45% Nasdaq 
0.20%
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