Baidu, Inc. provides Internet search services. The company offers a Chinese language search platform on its Baidu.com Website that enables users to find relevant information online, including Web pages, news, images, documents, and multimedia files, through links provided on its Website; and various international products and services in local languages to users in other countries, including its Japanese search services at Baidu.jp. It also provides search products and Web directory; mobile search and related products; social products; UGC-based knowledge products; location-based products and services; music products; PC client software; products and services for Websites and developers; and Web, image, and video search services. In addition, the company offers online marketing services based on search queries, contextuals, search behaviors of Internet users, display placements, social attributes, and other forms; and brand advertising services, and auction-based P4P services. Baidu serves online marketing customers consisting of small and medium sized enterprises, large domestic companies, and Chinese divisions or subsidiaries of multinational corporations primarily operating in the medical, machinery, education, electronic commerce, software and online games, tourism and ticketing, transportation, franchising, business services, electronic products, information technology services, financial services, construction and decoration, and household appliances. It sells its online marketing services directly, as well as through its distribution network. The company was formerly known as Baidu.com, Inc. and changed its name to Baidu, Inc. in December 2008. Baidu, Inc. was founded in 2000 and is headquartered in Beijing, the People’s Republic of China.

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