Charm Communications Inc. operates as an integrated advertising agency in the People’s Republic of China. It operates in three segments: Media Investment Management, Advertising Agency, and Branding and Identity Services. The company offers various advertising agency services, including market research; branding strategies; creative design, development, and production of advertisements; procurement of advertising media resources and placement of advertisements; public relations; and management of advertising campaigns. It places advertisements for its clients on a range of television channels, including CCTV, and satellite and regional television channels, and on other media platforms, including Internet and out-of-home media. The company also engages in media investment management through identifying, securing, and selling of advertising resources. In addition, it provides branding and identity services, including design, development, and production of advertisements; and marketing consulting services. Further, the company offers Internet marketing services comprising digital creative, planning and buying, ePR, online video, search engine marketing, search engine optimization, social and viral marketing, and integrated TV/online brand campaigns and product launches under the Charm Interactive brand. Charm Communications Inc. was incorporated in 2008 and is headquartered in Beijing, the People’s Republic of China.

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