E*TRADE Financial Corporation, a financial services company, provides online brokerage and related products and services primarily to individual retail investors under the E*TRADE Financial brand in the United States. It offers trading products and services, including automated order placement and execution of the U.S. equities, futures, options, exchange-traded funds, and bond orders; sweep deposit accounts; access to E*TRADE Mobile to trade stocks and transfer funds between accounts, as well as to monitor real-time investment, market, and account information; access to E*TRADE Pro, a desktop trading software for active traders; margin accounts; cross boarder trading; access to international equities; and research and trade idea generation tools. The company also provides individual retirement accounts; retirement planning resources, and portfolio evaluations and personalized plans; OneStop Rollover, an online rollover program that enables investors to invest their 401(k) savings from a previous employer into a professionally-managed portfolio; access to exchange-traded funds and non-proprietary mutual funds; and one-on-one portfolio management. In addition, it offers managed investment portfolio advisory services; unified managed account advisory services; Online Portfolio Advisor to help customers identify the right asset allocation and provide a range of solutions, including a one-time investment portfolio or a managed investment account; fixed income tools to identify, evaluate, and implement fixed income investment strategies; investing and trading educational services through online videos, Web seminars, and Web tutorials; and deposit accounts, including checking, savings, and money market accounts. In addition, it provides software and services for managing equity compensation plans for corporate customers. The company was founded in 1982 and is headquartered in New York, New York.

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