Heartland Financial USA, Inc., a diversified financial services company, provides banking, mortgage, investment, insurance, wealth management, and consumer finance services to individuals and businesses. It offers banking solutions comprising deposit products, such as checking and other demand deposit, negotiable order of withdrawal, savings, money market, individual retirement, and health savings accounts, as well as certificates of deposit and other time deposits; and loan products consisting of commercial and industrial, agricultural, real estate mortgage, consumer, and home equity loans, as well as lines of credit. The company also provides trust, investment management, and retirement plan services; brokerage and investment services; and home mortgage loans, as well as consumer finance services. In addition, it offers electronic banking services, as well as client access to account information through business and personal online banking, mobile banking, bill payment, remote deposit capture, treasury management services, VISA debit cards, and automated teller machines. Further, the company provides a line of vehicle, property and casualty, life, and disability insurance. As of April 17, 2013, it had 68 banking locations in 47 communities in Iowa, Illinois, Wisconsin, New Mexico, Arizona, Montana, Colorado, and Minnesota; and loan production offices in California, Nevada, Wyoming, Idaho, and North Dakota. The company was founded in 1981 and is headquartered in Dubuque, Iowa.

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