comScore, Inc. provides a range of digital analytics solutions primarily in the United States, Europe, and Canada. The company offers its customers with information regarding usage of their online properties and those of their competitors with information on consumer demographic characteristics, attitudes, lifestyles, and offline behavior solutions through its digital media measurement platforms. Its digital media measurement and analytics platforms consist of proprietary databases and a computational infrastructure that measures, analyzes, and reports on digital activity. The company also provides audience analytics products that measure the size, behavior, and characteristics of Internet users on TVs, PCs, smartphones, and tablets, as well as insight into online advertising; advertising analytics products, such as AdEffx, Media Planner 2.0, and Campaign Essentials, which provide solutions for developing, executing, and evaluating online advertising campaigns, as well as validated campaign essentials that provide intelligence regarding validated impressions; and digital business analytics platform that integrates data from multiple sources, including Web, mobile, video, and social media interactions. In addition, it offers mobile operator analytics products that connect mobile behavior, content merchandising, and device capabilities to provide mobile market intelligence to mobile carriers worldwide. Its software product, Subscriber Analytix, powered by XPLORE provides mobile carriers with information on network optimization and capacity planning, customer experience, and market intelligence. The company serves Internet service providers, investment banks, creative media agencies, consumer banks, wireless carriers, pharmaceutical makers, credit card issuers, and consumer packaged goods companies. comScore, Inc. was founded in 1999 and is headquartered in Reston, Virginia.

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