Taomee Holdings Ltd. together with its subsidiaries, operates as a children’s entertainment and media company in the People’s Republic of China. It operates through two segments, Online Business and Offline Business. The Online Business segment engages in developing and operating online virtual worlds and providing other online products and services. This segment offers www.61.com, an online community that offers interactive virtual worlds for children; Taomee Bus, a social network service for information exchange and entertainment among children; and third-party hosted games. The Offline Business segment focuses on merchandise licensing, publishing, and the development of media and entertainment products, such as animated television series, films, and live performance. This segment engages in the development and popularization of children’s books and magazines; and licensing of franchises to consumer goods makers in categories, such as apparel, toys, accessories, stationery, consumer electronics, and food and beverages. The company was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.

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