Velti plc engages in the provision of mobile marketing and advertising technology and solutions for brands, advertising agencies, mobile operators, and media companies primarily in Europe, the Americas, Asia, and Africa. It operates Velti mGage platform that enables brands to build, plan, execute, and measure integrated advertising and marketing campaigns across various channels. The company’s products include mGage Advertise, an enterprise grade ad server that simplifies conversion tracking to provide brands insight into campaign performance; mGage Create, a mobile Web development platform that enables brands and agencies to create, deploy, host, and measure mobile sites that can be rendered on various devices in the market; and mGage Communicate, a mobile messaging and mobile community management platform that allows brands to implement personalized messaging campaigns. It products also comprise mGage Inspire, a multi-channel loyalty platform that enables brands to implement loyalty and customer relationship management programs; and mGage Excite, a platform that enables operators, agencies, media groups, and brands to conduct robust and scalable promotions on a massive scale. In addition, the company offers Mobclix for publishers and developers to monetize their mobile inventory on their apps and sites; and Mobclix, which connects advertisers with the global inventory that need to reach audience, as well as Velti Media, a mobile advertising network that connects brands and agencies to mobile Web sites or mobile applications that host advertisements. The company was founded in 2000 and is headquartered in Dublin, the Republic of Ireland.

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