Vocus, Inc. provides cloud marketing software that enables businesses attract, engage, and retain customers in the United States and Europe. Its cloud marketing solutions include social media software solution that helps customers run social marketing campaigns, as well as monitor and analyze conversations across multiple social networks and other online Websites; and search marketing and news distribution solution, which helps customers increase their online visibility and organic search engine rankings with press releases. The company’s cloud marketing solutions also comprise email marketing solution that provides a method of keeping in touch with prospects and customers by using professional looking emails to send newsletters, special offers, and other useful content; and publicity solution, which offers media database, news monitoring, and analytics and publicity opportunities that help companies enhance their media exposure, manage relationships with reporters, and monitor and analyze trends unfolding in the media. It also provides professional services, such as data migration, custom development, and training. The company sells its products to the financial and insurance, technology, healthcare and pharmaceutical, and retail and consumer products industries, as well as government agencies, not-for-profit organizations, and educational institutions through its direct and indirect sales channels, and the Internet. Vocus, Inc. was founded in 1988 and is headquartered in Beltsville, Maryland.

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