Viad Corp provides experiential services in the exhibition and events, and travel and recreation industries primarily in North America, the United Kingdom, Germany, and the United Arab Emirates. It operates through three segments: Marketing and Events U.S., Marketing and Events International, and Travel and Recreation Group. The company engages in the design, planning, and production of face-to-face events for show organizers and exhibitors. Its services include general event management, planning and consultation, concept design, exhibition layout and design, graphics and design, show traffic analysis, carpeting and flooring, signage, decorating products and accessories, custom graphics, overhead rigging, booth rigging, and material handling services, as well as cleaning and temporary electrical, lighting, and plumbing services. The company also provides custom exhibit design and construction, portable and modular exhibits and design, integrated marketing, multimedia services, event surveys, return on investment analysis, attendee and exhibit booth traffic analysis, staff training, online management tools, logistics and freight-forwarding, storage and refurbishment of exhibits, booth furnishings, in-house installation and dismantling, and other show services. In addition, it offers various entertaining attractions and brand-based experiences, sponsored events, mobile marketing and other branded entertainment, and face-to-face marketing solutions for movie studios, consumer brand marketers, shopping malls, museums, and casinos; and construction and installation services. Further, the company provides tourism products and services, including attractions, corporate and event management, transportation services, and package tour operations; and operates hotels, lodges, motor inns, and full-season resort hotel. It operates 17 retail stores, 13 hotels/lodges, and 46 guest cabins. Viad Corp was founded in 1914 and is headquartered in Phoenix, Arizona.

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