Alliance Data Systems Corporation provides data-driven and transaction-based marketing, and customer loyalty solutions primarily in the United States and Canada. It facilitates and manages interactions between its clients and their customers through various consumer marketing channels, including in-store, online, catalog, mail, telephone, email, mobile, and social media. The company’s LoyaltyOne segment offers AIR MILES Reward Program that enables consumers to earn AIR MILES reward miles as they shop within a range of retailers and other sponsors participating in the AIR MILES Reward Program; and offers loyalty services, including loyalty consulting, customer analytics, and creative services. Its Epsilon segment provides integrated direct marketing solutions, which combine database marketing technology and analytics with various direct marketing services comprising email marketing campaigns. This segment’s marketing services comprise strategic consulting and creative services, database design and management, data services, analytical services, and digital communications. The company’s Private Label Services and Credit segment offers credit card processing, billing and payment processing, customer care, and collections services for private label retailers, as well as private label retail credit card receivables financing, including securitization of the credit card receivables that it underwrites from its private label retail credit card programs. This segment also captures and analyzes transaction data to assist its clients in acquiring, retaining, and managing repeat customers. Alliance Data Systems Corporation serves various markets, such as financial services, specialty retail, grocery and drugstore chains, petroleum retail, automotive, hospitality and travel, telecommunications, and pharmaceuticals. The company was founded in 1996 and is headquartered in Plano, Texas.

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