Cellcom Israel Ltd. provides cellular communications services in Israel. It offers basic and advanced cellular telephone services, text and multimedia messaging services, and advanced cellular content and data services. The company’s basic cellular telephony services consist of voice mail, cellular fax, call waiting, call forwarding, caller identification, conference calling, Talk 2, additional number, and collect call services; and outbound roaming services. It also provides value-added services comprising social music services; SMS and MMS services to send and receive text, photos, multimedia, and animation messages; access to services offered by third party application providers for receiving notification of roadway speed detectors and managing vehicle fleets, as well as for managing and operating time clocks and various controllers for industrial, agricultural, and commercial purposes; video calls; location-based services; voice-based information services; text-based information services and interactive information services, including news headlines, sports results, and traffic and weather reports; and data services to access handsets, cellular modems, laptops, and tablets, as well as Internet surfing packages. In addition, the company sells handsets, modems, tablets, and laptops, as well as provides repair and replacement services; and offers landline telephony, transmission, and data services through its approximately 1,600 kilometers of inland fiber-optic infrastructure and complementary microwave links to selected business customers. As of December 31, 2011, Cellcom Israel Ltd. had approximately 3.349 million subscribers. The company was founded in 1994 and is headquartered in Netanya, Israel.

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