Crocs, Inc. and its subsidiaries engage in the design, development, manufacture, marketing, and distribution of footwear, apparel, and accessories for men, women, and children in the Americas, Europe, and Asia. The company primarily offers casual and athletic shoes, and shoe charms. It designs and sells a range of footwear and accessories that utilize its proprietary closed cell-resin, called Croslite. The company’s footwear products include boots, sandals, sneakers, mules, and flats. It also provides footwear products for the healthcare, service/hospitality, and airline markets; and general foot care and diabetic needs markets, as well as offers ethylene vinyl acetate footwear, sandals, and printed apparel for the beach, action, and adventure markets; and snap-on charms. The company sells its products through the United States and international retailers and distributors, as well as directly to end-user consumers through its company-operated retail stores, outlets, kiosks, and Web stores primarily under the Crocs Work, Crocs Rx, Ocean Minded, and Jibbitz brand names. As of December 31, 2011, it operated 158 kiosks located in malls and other high foot traffic areas; 180 retail stores; 92 outlet stores; and 42 Web stores. Crocs, Inc. was founded in 1999 and is headquartered in Niwot, Colorado.

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