Cash America International, Inc. provides specialty financial services to individuals in the United States and Mexico. The company operates in two segments, Retail Services and E-Commerce. The Retail Services segment provides pawn lending, consumer loans, and check cashing, as well as other ancillary services, such as money orders, wire transfers, and pre-paid debit cards. Its consumer loan portfolio includes short-term single payment loans, longer-term multi-payment installment loans, credit services, and participation interests purchased from third parties in the micro line of credit (MLOC) services channel. This segment also provides credit services organization program, which comprise credit services, loans arranged with independent third-party lenders, assistance in the preparation of loan applications and loan documents, and acceptance of loan payments, as well as guarantees the customer’s payment obligations; and other financial services, such as the sale of stored-value cards, money orders, and money transfers. The E-Commerce segment involves in the Internet lending activities, online gold buying, MLOC services, and other ancillary services. Cash America International, Inc. offers its products and services under the names of Cash America Pawn, SuperPawn, Cash America Payday Advance, Cashland, Maxit, Pawn X-Change and Mr. Payroll, Maxit, Pawn X-Change, and Prenda Facil, as well as CashNetUSA. As of December 31, 2010, the company operated 425 pawn lending locations, of which 9 are unconsolidated franchised pawn lending locations; 142 consumer lending locations; and 6 consolidated company-owned check cashing locations and 116 unconsolidated franchised locations. Cash America International, Inc. was founded in 1984 and is headquartered in Fort Worth, Texas.

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