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Inuvo, Inc. (INUV)On Nov 20: 0.24   0.00 (0.00%)  
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Inuvo, Inc.
15550 Lightwave Drive
Suite 300
Clearwater, FL 33760
United States - Map
Phone: 727-324-0211
Web Site: http://www.inuvo.com

DETAILS 
Index Membership:N/A
Sector:Services
Industry:Marketing Services
Full Time Employees:125

BUSINESS SUMMARY 
Inuvo, Inc. provides performance-based online marketing services that deliver customers to advertisers and revenue to publishers across various marketing channels, including search, affiliate, lead generation, and email. It operates in two segments, Exchange and Direct. The Exchange segment provides performance-based marketing and technology solutions to advertisers and publishers. Through its Inuvo Platform, advertisers drive traffic, obtain leads, and increase conversions through affiliate marketing, search marketing, and lead generation efforts. Inuvo brands include ValidClick, Primary Ads, and MyAP. This segmentÂ’s ValidClick is an open pay-per-lick (PPC) marketplace where clicks are priced based on click fraud technology and Fair Isaac Click Conversion Scoring; and PrimaryAds is a cost-per-action (CPA) affiliate network matching offers from advertisers to traffic and leads through a network of select affiliates. The MyAP is an affiliate tracking and management software solution, which provides merchants the ability to sign up, manage, and track the activities of their affiliates through a scalable branded platform with data transparency. The Direct segment provides lead generation services, and develops and sells direct-to-consumer membership programs. This segmentÂ’s operations include Morex, a life stage, lead generation business that focuses on marketing to expectant mothers and new parents through the Internet at babytobee.com; and Real Estate School Online, Inc. that offers accredited real estate licensing courses, real estate continuing education courses, and real estate exam prep courses online, on CD-ROM, or by correspondence through its ecommerce Web sites. Morex generates leads online and over the phone, and markets those leads to consumer package goods manufacturers and advertisers. The company was formerly known as Kowabunga! Inc. and changed its name to Inuvo, Inc. in July 2009. Inuvo, Inc. is headquartered in Clearwater, Florida.
Key Statistics

COMPANY WEBSITES 
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    CORPORATE GOVERNANCE 
    Inuvo, Inc.'s Corporate Governance Quotient (CGQ®) as of 6-Nov-09 is better than 71.8% of CGQ Universe companies and 50.1% of Software & Services companies.
    Brought to you by Institutional Shareholder Services.

    KEY EXECUTIVES 
     PayExercised
    Mr. Richard Howe , 47
    Chief Exec. Officer, Pres
    $ 38.00KN/A
    Mr. Stan Antonuk , 41
    Sr. VP of Direct Segment
    $ 309.00KN/A
    Ms. Gail L. Babitt CPA, 45
    Chief Financial Officer
    N/A N/A
    Mr. Jeremy Chrysler ,
    Sr. VP of Exchange Segment
    N/A N/A
    Mr. Robert Vanselow ,
    Sr. VP of Sales
    N/A N/A
    Dollar amounts are as of 31-Dec-08 and compensation values are for the last fiscal year ending on that date. "Pay" is salary, bonuses, etc. "Exercised" is the value of options exercised during the fiscal year.


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