NYSE - Nasdaq Real Time Price USD

Harley-Davidson, Inc. (HOG)

39.32 -0.42 (-1.06%)
As of 3:41 PM EDT. Market Open.
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DELL
  • Previous Close 39.74
  • Open 39.73
  • Bid 39.32 x 800
  • Ask 39.35 x 800
  • Day's Range 39.05 - 39.84
  • 52 Week Range 25.43 - 44.16
  • Volume 1,104,678
  • Avg. Volume 1,778,787
  • Market Cap (intraday) 5.29B
  • Beta (5Y Monthly) 1.46
  • PE Ratio (TTM) 8.07
  • EPS (TTM) 4.87
  • Earnings Date Apr 25, 2024
  • Forward Dividend & Yield 0.69 (1.74%)
  • Ex-Dividend Date Mar 1, 2024
  • 1y Target Est 45.88

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

www.harley-davidson.com

6,400

Full Time Employees

December 31

Fiscal Year Ends

Recent News: HOG

Performance Overview: HOG

Trailing total returns as of 4/24/2024, which may include dividends or other distributions. Benchmark is

.

YTD Return

HOG
7.24%
S&P 500
6.35%

1-Year Return

HOG
6.70%
S&P 500
22.72%

3-Year Return

HOG
13.85%
S&P 500
21.35%

5-Year Return

HOG
11.79%
S&P 500
72.92%

Compare To: HOG

Select to analyze similar companies using key performance metrics; select up to 4 stocks.

Statistics: HOG

Valuation Measures

Annual
As of 4/23/2024
  • Market Cap

    5.35B

  • Enterprise Value

    11.01B

  • Trailing P/E

    8.16

  • Forward P/E

    9.07

  • PEG Ratio (5yr expected)

    4.22

  • Price/Sales (ttm)

    0.99

  • Price/Book (mrq)

    1.64

  • Enterprise Value/Revenue

    1.89

  • Enterprise Value/EBITDA

    10.43

Financial Highlights

Profitability and Income Statement

  • Profit Margin

    12.11%

  • Return on Assets (ttm)

    4.52%

  • Return on Equity (ttm)

    22.57%

  • Revenue (ttm)

    5.84B

  • Net Income Avi to Common (ttm)

    706.59M

  • Diluted EPS (ttm)

    4.87

Balance Sheet and Cash Flow

  • Total Cash (mrq)

    1.13B

  • Total Debt/Equity (mrq)

    221.26%

  • Levered Free Cash Flow (ttm)

    187.42M

Research Analysis: HOG

Analyst Price Targets

39.00
45.88 Average
39.32 Current
55.00 High
 

Analyst Recommendations

  • Strong Buy
  • Buy
  • Hold
  • Underperform
  • Sell
 

Earnings

Consensus EPS
 

Company Insights: HOG

Fair Value

39.32 Current
 

Dividend Score

0 Low
HOG
Sector Avg.
100 High
 

Hiring Score

0 Low
HOG
Sector Avg.
100 High
 

Insider Sentiment Score

0 Low
HOG
Sector Avg.
100 High
 

Research Reports: HOG

  • The Argus Mid-Cap Model Portfolio

    Small- and mid-cap stocks (SMID) have underperformed large-caps over the past 12 months, but may be in a better position to generate market-beating returns going forward. SMID companies tend to focus on domestic markets, so their businesses could be less disrupted by the fallout from global events. As well, the prices of SMID stocks generally are lower than the prices of large-caps. As well, there are long stretches in the record books when SMID stocks have outperformed large-caps. That said, SMID stocks can be risky. The standard deviation for monthly returns was 5.7% for SMID stocks over a 2003-2021 test period, versus 4.3% for large-caps. Still, despite the risks, diversified investors look to have exposure to small- and mid-caps based on the long-term performance record.

     
  • Analyst Report: Harley-Davidson, Inc.

    Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 38% in 2023). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

    Rating
    Price Target
     
  • Analyst Report: Harley-Davidson, Inc.

    Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, and has yet to restore (at 38% in 2023). In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

    Rating
    Price Target
     
  • Analyst Report: Harley-Davidson, Inc.

    Founded in 1903 and based in Milwaukee, Harley-Davidson became a public company in 1986. The company sells Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise, and related services. Harley-Davidson Financial Services (HDFS) provides wholesale and retail financing and insurance to Harley-Davidson dealers and their retail customers in the United States, Canada and other international markets. The company's products are sold to retail customers through a network of independent dealers.

    Rating
    Price Target
     

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