The Walt Disney Company
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96.330.00 (0.00%)

Pre-Market: 96.24-0.09 (-0.09%) as of 9:12 AM EDT

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Prev Close96.33
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As of 4:00 PM EDT. Market closed.
  • Reuters11 hours ago

    Nintendo's Mario eyes a Mickey Mouse merchandising makeover

    Flush with the stunning popularity of the Pokemon GO mobile game, Nintendo aims to make more from marketing popular characters such as Super Mario, taking a leaf from the Walt Disney playbook where Mickey Mouse and friends bring in billions of merchandising dollars each year. The success of Pokemon GO - created by Nintendo, Pokemon Company and Niantic, a Google spinoff - may signal that Nintendo's move to let its characters roam beyond that console universe could help revitalize a company that had grown from a card game maker in nineteenth century Kyoto to the world's top computer game and console maker.

  • Crossing the one billion milestone
    CNBC Videos14 hours ago

    Crossing the one billion milestone

    Here's a look at several key one billion milestones, from Apple to Warren Buffett to global population.