- Reuters•11 hours ago
Flush with the stunning popularity of the Pokemon GO mobile game, Nintendo aims to make more from marketing popular characters such as Super Mario, taking a leaf from the Walt Disney playbook where Mickey Mouse and friends bring in billions of merchandising dollars each year. The success of Pokemon GO - created by Nintendo, Pokemon Company and Niantic, a Google spinoff - may signal that Nintendo's move to let its characters roam beyond that console universe could help revitalize a company that had grown from a card game maker in nineteenth century Kyoto to the world's top computer game and console maker.
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