- The Wall Street Journal•3 hours ago
McDonald’s consolidated its creative U.S. business with Omnicom Group, ending a 35-year relationship with Leo Burnett in the U.S.
- American City Business Journals•9 hours ago
Omnicom Group wins and the Publicis Groupe loses in the watershed McDonald's agency review that began last spring and ended today. The McDonald's advertising business, worth an estimated $1 billion in billings, could be a goldmine for Omnicom, although McDonald's is said to have negotiated a tough contract that will, to some degree, tie the agency payout to the performance of the advertising done by the new entity. Omnicom (OMC) will set up a new shop in Chicago specifically dedicated to developing advertising for McDonald's, which is moving its global headquarters from Oak Brook, Illinois to Chicago in early 2018.
McDonald's Corp. (MCD)
NYSE - NYSE Real Time Price. Currency in USD
|Bid||115.35 x 100|
|Ask||115.58 x 400|
|Day's Range||114.50 - 115.65|
|52wk Range||92.60 - 131.96|
|1y Target Est||N/A|
Trade prices are not sourced from all markets
|P/E Ratio (ttm)||22.04|
|Avg Vol (3m)||5,174,526|
|Dividend & Yield||3.56 (3.11%)|