- PR Newswire•4 months ago
SAN FRANCISCO, Sept. 13, 2016 /PRNewswire/ -- Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the availability of Marketo Account-Based Marketing (ABM) that brings together sales and marketing teams to target, engage, and measure key accounts in a highly coordinated fashion. Marketo ABM is the only solution that offers all the essentials for ABM success natively within a single, proven marketing automation platform. "While marketing and sales teams have long been doing account targeting, the technology hasn't been available to reach and engage accounts – and the decision makers within them – in a coordinated, scalable way from one place," said Chandar Pattabhiram, CMO, Marketo.
- Reuters•5 months ago
Higher company valuations and lenders wary of risky investments are pushing private equity firms to increase the size of equity contributions, or checks, for leveraged buyouts near historic highs in the face of fierce competition from cash-rich corporate buyers. Leveraged buyouts allow investment firms to make large-sized acquisitions by using a more significant percentage of debt compared to the capital they put in. With a larger equity check, private equity sponsors commit more money, which reduces the risk for debt holders but is less profitable for the sponsor.
- PR Newswire•5 months ago
SAN MATEO, Calif., Aug. 16, 2016 /PRNewswire/ -- Marketo, Inc. (MKTO), the leading provider of engagement marketing software and solutions, today announced that it has been acquired by Vista Equity Partners ("Vista"), a leading private equity firm focused on investments in software, data, and technology-enabled businesses. Marketo's shareholders approved the agreement on July 28, 2016. The acquisition – which combines Marketo's product and industry leadership with Vista's unique investment and operating model for high-growth SaaS companies – begins the next phase of growth for Marketo, in which the company will continue to focus on setting the agenda for innovation and thought leadership for the entire digital marketing industry.
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