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Verizon Communications Inc. (VZ) has decided to merge its existing advertising programs, Relevant Mobile Advertising and Verizon Selects, with AOL Advertising Network.
The Millennial Media acquisition will enable AOL to strengthen its suite of product offerings for advertisers, especially when it comes to mobile advertising.
Through its acquisitions of AOL and now Millennial Media, Verizon is looking to leverage its customer base to win over advertisers. But it faces an uphill battle with a more-than-formidable opponent in ...