- PR Newswire•2 days agoThe Multiplier Effect: Nielsen Unveils First Comprehensive Study on The Purchasing Power and Influence of the Multicultural Millennial
NEW YORK, Jan. 18, 2017 /PRNewswire/ -- The multicultural Millennial population consists of almost half of the Millennial generation (42%) and represents local markets that drive 47% of the total U.S. gross domestic product. In a new report released today, "Multicultural Millennials: The Multiplier Effect," Nielsen (NLSN) explores key aspects of this population, including demographic information and trends, analysis of their choices of home cities, and how culture, food and technology are essential points of entry for reaching this generation. Spending more than $65 million each year and influencing upward of $1 trillion in total consumer spending, multicultural Millennials are bridging the gaps between their birth culture, their own children, and mainstream society.
- PR Newswire•2 days ago
NEW YORK, Jan. 18, 2017 /PRNewswire/ -- Today, Nielsen announced a multi-year agreement with AT&T to include anonymized set-top box data from connected homes subscribed to AT&T's DIRECTV and U-Verse services into Nielsen's local and national TV currency ratings services. Further enhancing the Nielsen Total Audience strategy, the data from the AT&T set-top boxes, integrated with Nielsen's gold standard panels, will offer high-quality measurement that leads to a greater understanding of audiences and their viewing trends. In 2017, Nielsen will combine panel data with anonymous TV viewing data from connected homes subscribed to AT&T's DIRECTV and U-Verse services, which Nielsen will then use for reporting on an aggregated basis.
- American City Business Journals•2 days ago
Clem (born Todd Clem) filed a motion Monday for permission to file a counterclaim and third-party complaint against Nielsen, Cox Media Group Inc. and Michael Calta, a radio host on 102.5 FM The Bone, operated by Cox. In the counterclaim, Clem alleges that after his contract with Cox was terminated in late 2014 , when Calta's show began on 102.5, that Clem brought his high ratings with him over to Beasley station WBRN 98.7 FM and continued to have high ratings until June 2015. Nielsen removed WBRN from its rating reports in late 2015 "at the urging of Cox," the counterclaim alleges.
NLSN : Summary for Nielsen N.V. Ordinary Shares - Yahoo Finance
Nielsen Holdings plc (NLSN)
NYSE - NYSE Delayed Price. Currency in USD
Add to watchlist
|Day's Range||41.39 - 42.04|
|52 Week Range||40.96 - 55.94|
Trade prices are not sourced from all markets
|PE Ratio (TTM)||25.48|
|Dividend & Yield||1.24 (2.93%)|
|1y Target Est||N/A|