- Reuters•3 hours ago
Flush with the stunning popularity of the Pokemon GO mobile game, Nintendo aims to make more from marketing popular characters such as Super Mario, taking a leaf from the Walt Disney playbook where Mickey Mouse and friends bring in billions of merchandising dollars each year. The success of Pokemon GO - created by Nintendo, Pokemon Company and Niantic, a Google spinoff - may signal that Nintendo's move to let its characters roam beyond that console universe could help revitalize a company that had grown from a card game maker in nineteenth century Kyoto to the world's top computer game and console maker.
|52wk Range||15.34 - 38.25|
|Day's Range||24.65 - 26.38|
|Avg Vol (3m)||1,472,961|
As of 3:59 PM EDT. Market closed.